Why Every Real Estate Listing Deserves Professional Photography


Why Every Real Estate Listing Deserves Professional Photography

The value of professional real estate photography remains largely misunderstood not only by homeowners and agents but also by new photographers entering the marketplace. People who haven’t hired a professional photographer before are often concerned about the high cost of professional photography in general and start wondering if it is really worth it. The short answer is yes, simply because real estate listings largely depend on their visual art, be it photos, videos, or immersive 3D tours.

However, there is so much more to professional real estate photography than meets the eye. Today, we’ll talk about the value of professional photography in the modern world and find out why every house – even if it’s not a luxury real estate property - deserves high-quality pictures.

Affordable Professional Photography:

Just like you need to hire a professional realtor to sell your property at the best price, you need professional photography to attract buyers’ attention. Contrary to the popular belief, not only luxury real estate properties can benefit from professional photos and videos.

The professional photography services became more affordable in the past few years meaning that the same rules apply to properties ranging from $1 million and small homes priced at $200,000 or more. No matter how big or small your property is, professional photos and videos usually make all the difference.

The Positive Effects of Professional Real Estate Photography:

• listings with professional photography receive 118% more views than others.
• listings that had professional photography actually sell 50% faster
• real estate listings with quality pictures sell 39% closer to the list price

What Exactly Sets Professional Real Estate Photos Apart?

1. Professional Photos are Staged:

All homes should be stages for the best results. In real estate industry, a lot depends on emotions the listing evokes and an empty home or poorly furnished house yields bad emotions or no emotions at all. The atmosphere of the home plays an important role in the purchase decision since it allows potential buyers to envision themselves living in this house already.

If the home is already furnished but doesn’t look like a picture from a glossy magazine, a professional photographer along with home stylist will rearrange each room and add some eye-catching details to create effective photos.

Professionals know what personal items should be hidden and how small details like fresh flowers can change everything. As a result, homebuyers won’t be distracted by those pictures and will be generally more interested to tour the property.

Remember that no matter how beautiful your property is, an empty home will never sell for the same amount as a staged home.

2. Professional Lightning:

Lighting is one of the most important factors in photography in general, and the same rules apply to real estate pictures. It’s impossible to get crisp, well-lit pictures without a professional equipment and expensive camera.

3. The Right Angles:

Again, it is all about lighting and the right angles. To bring out the best features of a home, a photographer should first master angles and lighting. A real professional knows how important it is to capture the right angles.

Usually, it means shooting with a tripod, using a wide-angle lens, shooting at the right level, or adding extra lighting to certain areas.

4. Art Direction:

Professionals know that you don’t need hundreds of photos to sell a home. Ideally, you should have 10 interiors and 10 exteriors, all edited and ready to be posted online. Some photography companies hire an art director, who makes sure that the photographer captures the right images, but a professional photographer should also know what to shoot and what areas are better to avoid.

5. Perfect Composition:

Just like a painting, a perfect photo should be composed. From deciding how best to fill the space to creating perfect horizontal and vertical lines, a professional real estate photographer knows exactly how to lead the potential homebuyer through the various structural elements.

Nowadays, one of the most effective things you can do to get your listing sold has professional photography done. According to, more than 90% of homebuyers use the Internet to find their dream home. This fact easily explains why listing photos are a critical factor — they determine everything from the selling price of a home to how quickly the property sells and whether it sells at all.


  • Trevor Hall

    • Oct 30, 2019

    I like that you talked about getting the perfect composition for those photographs. It really does help the house look it's best. I think that when I put my home up for sale I'll ask for professional photos to be taken.

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