Top 6 Mistakes to Avoid When You Shoot an Interactive 3D Tour


Top 6 Mistakes to Avoid When You Shoot an Interactive 3D Tour

Today, virtually anyone who can afford a $300 camera can try to create an interactive 3D tour. But just because you can easily do it, should you? Shooting Virtual Reality (VR) can be frustrating, time-consuming, and even annoying at times, especially if you just started making interactive tours for real estate. Let’s talk a little bit more about the importance of the 3D tours and have a look at the most common mistakes.

The Rise of VR in Real Estate:

VR tours put the “real” in real estate industry, but using a camera is so much more than just a point and shoot operation. Quality, professionally looking interactive 3D tour sells homes, and you need to devote a lot of time and energy to create one. Even a small mistake can ruin a good VR piece and, honestly, not everything looks great in this format. And while 3D technology is undoubtedly a big trend in the real estate photography, you need to start with basics to shooting quality VR content. Forget most of your standard video rules when shooting 3D interactive tours and avoid those amateurish mistakes at all costs.

What to Avoid When Shooting the 360 Virtual Tours?

(1) Using a Cheap Camera:

Even though smartphone cameras have come a long way in terms of image quality, it’s going to be impossible to create a professional-looking panoramic shot with your iPhone. First of all, most smartphone cameras don’t have a zoom feature. Also, it will be hard to hold the “camera” still and at the right angle. If you want to create a quality interactive 3D tour, get a high-quality digital camera and all the important accessories such as a tripod with a panoramic tripod head.

(2) Too Much (or not enough) Natural Light:

A little bit of natural light will make your room look dark, while too much will distort or even ruin your real estate photos. If you don’t want to end up with washed out pictures, it’s important to think about the lighting first – the incandescent lighting is perfect for a virtual tour. Otherwise, try to shoot on a sunny day, but when the sun is not shining directly through the windows. To adjust the amount of natural light, don’t forget to use blinds or curtains.

(3) Shooting Without Taking Test Photos First:

It doesn’t cost anything to take a few extra shots before, just to see how the room looks like through the camera lens and make any necessary changes before taking the final pictures. In fact, it can save you a lot of time in the long run.

(4) Not Staging/Cleaning a House:

Even if the house looks tidy, keep in mind that the camera easily magnifies various imperfections like dust on shelves and stains on a mirror. Take things from clean to perfect with a scrub, Lysol, and dust removal.

Staging a house also important – even a few fresh flowers can make a huge difference. Remember, that the main purpose of your virtual tour is to help potential home buyers visualize themselves in this house. Thus, the house should look welcoming and invite.

(5) Working with An Image-Only Virtual Tour:

The ideal virtual tour is the winning mix of high-quality images, text descriptions, and full motion HD videos. An image-only virtual tour looks dull and predictable – spice things up and creates a tour your potential home buyers will enjoy and share with others. It’s not as hard as it sounds! A professional real estate photographer can easily combine all those features and create a multi-media 3D tour for your house.

(6) Cheap Software:

A low-quality virtual tour can do more harm than good. One of the most common mistakes is relying on cheap, poor quality virtual tour software, random tutorials, and DIY techniques when creating an interactive 3D tour. As of today, Matterport offers the best hardware and software for interactive 3d tours. However, it’s an expensive venture for the single agent or even a team, so it’s better to find a professional who is going to use expensive, professional software like Matterport to create a unique interactive tour.

Trying to picture a new property when all you saw is a bunch of still pictures is not easy. That’s where virtual reality (VR) comes in. Powerful, interactive 3D virtual tours attract a lot more attention and help to create listings that sell.


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