Top 5 Reasons Why Real Estate Drone Photography is Invaluable


Top 5 Reasons Why Real Estate Drone Photography is Invaluable

Some real estate agents say that drones are the most important new technology to enter real estate marketing since the Internet. The usage of drone photos and videos in online listings is the latest marketing weapon in real estate and probably the best one too since dramatic, sweeping shots of the property and surrounding area will make your listing different.

The professional photos or videos attract people’s attention more than anything else, so using the latest marketing trends, such as camera drone photography, guarantees that your real estate listing won’t stay unnoticed.

The Rise of Real Estate Drone Photography:

In 2015, Douglas Trudeau from Arizona became the first to legally use a drone for real estate photography and since then, the use of camera drones has taken off in the US.

Drones become more and more common in our day-to-day life, and while we’re still a long way from getting delivery from drones, real estate photography is a real trend that gradually changes the entire industry. But, at the same time, it can’t replace the traditional enhanced stills or 360 tours due to some limitations.

With drones, you can’t take carefully-focused, fixed position photos, or shoot the interiors of smaller spaces, such as condos or apartments. Your customers still expect to see standard street-level shots, so it’s best to combine a few types of photos. The drone photo will make a great cover photo of your online real estate listing, as well as improve your website.

Latest Trends:

Ground-based photography can’t highlight all the unique features of your property, including the waterfront view or a beautiful garden, while drones allow photographers to create more dramatic, compelling images.

Modern ready-to-fly camera drones combine GPS-programmed flight paths with automatic point-of-interest camera targeting for the best results. While some drones also have an auto-pilot setting, it takes a lot for a professional photographer to create well-designed drone camera shots that show it all from a big pool to a spacious driveway.

Drone photography influenced luxury home marketing the most, but it can be used to promote any property, making it look expensive and desirable. Drone photography has upped the real estate marketing game in a big way, and the tech-savvy customers prefer photos that capture the beauty and the utility of a home in a unique way.

Why Real Estate Drone Photography is Invaluable:

1. Take encompassing aerial views of the entire property and yard that you can’t get otherwise.

2. Highlight important property features such as pools, walking paths, garages, and backyards at the same time showing the condition of the roof and other parts of the property that are difficult to access.

3. Out-market the competition because not a lot of agents follow the latest real estate trends. After all, it’s a well-known fact that listings that look better and provide more information, sell better and faster.

4. Save your money. Drone videography is far cheaper and easier to plan compared to shooting aerial photos from a helicopter.

5. Promote your business – when you use the latest technologies, you also show your customers that your company takes advantage of every opportunity to stand out and be ahead of the competitors.

Marketing a real estate property can be challenging nowadays, mostly because the competition is brutal and potential home buyers are presented with way too many choices. Almost everyone begins their search online, so differentiating property listings through high-quality, unusual photography pays off.

Drone photos look incredibly professional, and that’s why they are widely used to generate a sense of awe and interest that you simply can’t get from traditional real estate photography.


  • Jim

    • Oct 16, 2019

    You're right..Drone really helpful to make impressive real estate photos. I have been using Drone to make video clip to promote the properties, or introduce to my client about the place they concern. here is one of my products:

  • Jerry Woods

    • Oct 24, 2019

    It's great to know that drone photos will make a great picture for your online real estate listing. My wife and I are looking to sell our house and we were wondering how to list the home online and make it look good. I'll be sure to tell my wife that we should get some drone pictures taken of our home.

  • Jay Jorgenson

    • Oct 25, 2019

    My sister is searching for a way to get attention on the house she's selling. I like how you mention that drones can get you a picture of the entire view of the property and yard. Thank you for the advice. I'll recommend my sister to contact a professional photographer so she can get a picture of the whole property.

  • Dylan Peterson

    • Oct 28, 2019

    It's great that real estate can help you highlight important property features. My wife and I would like to sell our home, and we want to make sure that we do it justice in the pictures. We'll be sure to look into our options for professionals who can help us with this in the future.

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    I agree that it would be nice to be able to show off the entire property so that people can see everything at once. I would think that an aerial shot could do that pretty well. I might have to see if I can get some drone shots of my house to see if it will help to sell it faster.

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    The article is really nice. but i have an alternative opinion on the fact that we Arial Photograph are actually helping in multiple places where we are not able to go get the top view of large properties. the quality of the images depend on the camera quality as well as the image editing. so i wont say it is completely invaluable. - LINESGRAPH

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    I agree that using aerial shots for a real estate property is very engaging especially to buyers. This article is very helpful! :)

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    Let’s say you’re flicking through homes purchasable in your local area, and you encounter one that's using rather poor photos. The within may be a little dark, so it’s hard to form out everything within the room, and maybe the windows are largely white thanks to the brilliant light outside. The house itself is presented during a lived-in. Drone Photography plays an important role for buyers. They will assume how actual looks the house, and that they more intend to buy.

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    I liked how you mentioned that drone photography can highlight the waterfront view of your home. My wife and I are wanting to sell our home and we were wondering how we can make the waterfront aspect of it a key feature in our listing. I'll be sure to tell her that we should get drone photography done on our home to highlight the water next to it.

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    I like what you said about using drone photography to help you make your property look expensive and desirable. My sister has been telling me about how she wants to sell her home soon. I'll share this information with her so that she can look into her options for professionals who can help her with this.

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