How to Sell Your Properties Quicker and for a Higher Price with Professional Photos?


How to Sell Your Properties Quicker and for a Higher Price with Professional Photos?

If you are wondering why it takes so long to sell your listing, have a look at those pictures you posted – the quality of the photos might be the answer. According to The Wall Street Journal, buyers spend most of their time looking at listing photos. What’s more, the quality of the real estate photos directly affects the price - homes with professional, crisp photos receive 47% higher asking price per square foot. Don’t underestimate the power of a professional camera and consider upgrading your equipment as well as learning a few real estate photography tips along the way.

Why Bother?

Have you ever visited a website and thought “Oh wow, I would never buy anything from here because this website looks cheap and unprofessional”? In a modern world, it’s important to be presentable, so when potential clients find your website, it needs to look professional. First of all, it means sharing sharp, crisp, and extremely appealing photos of the property. High-quality photographs always capture buyers’ attention and at the same time help sellers reduce the hassles of showing all their properties homes. Moreover, the sooner you sell your house, you’re more likely to attain your asking price or even have a few buyers bidding over your property. Professional real estate photographs bring in crowds of buyers and ultimately contribute to a faster sale at the best price – usually, the first offers you get are the best ones.

Let the Numbers Do the Talking

One of the important photography rules, widely used in the social media era, is that you have only 2 seconds to grab someone’s attention online without a photo, and 20 seconds with a photo. Posting good-looking, high-quality pictures instead of some random amateur photos guarantees that you will not only grab buyer’s attention, but hold it, too.

Only 35% of agents use professional photographers nowadays, so you still have a chance to stand out from the crowd by using professional photos. Professional photography worth its price, and if you are not persuaded yet, here are some surprising real estate photography facts that will help you to make up your mind:

  • Properties with professional photos can be sold for up to $19,000 more
  • 83% of buyers think that pictures are very important
  • Buyers spend around 60% of their time looking at listing photos, and only 20% each on the listing and agent descriptions
  • Listings with professional photographs sell 32% faster
  • The listing with quality photos spend only around 80 days on the market, compared to 123 for all other homes
  • Only 15% of listings on the market today have high-quality photography, while half of over one million listings use low-quality photos listings that have crisp, high-quality images receive 118% more online views.


How Can Quality of The Photo Affect the Price?

Positive first impressions pay off. While homes listed between $400,000 to $500,000 sell 18% better in the first six months due to high-quality real estate photography and properties below $300,000 don’t necessarily sell faster with better photos. But, in general, photos directly affect the final price. Again, according to the Wall Street Journal, houses with high-quality photos can gain anywhere between $934 and $116,076 more on the market. Considering that you can buy a decent camera in a $300-500 range, this small investment can be a real game-changer that can potentially improve your real estate business.

Sell Your Property in A Snap

Professionally photographed homes are more likely to sell in general, and to sell for more money. It’s not surprising at all that these homes also sell faster. And here is why - a better-photographed home will sell faster because more people are excited to visit the house, and people know what they are getting before they arrive. Subconsciously, we think that the best photo also means the best house available. When it comes to the million dollar range, professionally photographed homes can be generally sold four days faster, while those in the $400,000 range are usually sold three weeks faster than other homes with blank, amateur pictures.

Real Estate Interior Photography

What’s the Difference?

Nowadays, digital photos have become their own mode of online communication. Considering that 92 percent of home buyers use the Internet when looking for a new property, listing photos are a critical factor in the selling price of your home, how quickly it sells, and, well, whether it sells at all. But wait, is there a big difference between an amateur and professional real estate photography? Here is what makes pro photos look more appealing.

1. Preparation: Great photos are all about preparation. It means that you’ll need to find the perfect time of day and spend some time setting things up. It’s always a good idea to analyze the home’s light exposure, experiment with interior and exterior lights, and take some sample photos.

Explore every angle before shooting, clean the mess, and remember that homes must be staged. While an empty, not-welcoming home yields no emotion, a poorly furnished home is equally bad. Remember, your buyers should be able to envision themselves living in this house!

2. Professional Equipment: By now, it should be clear that you can’t take professional photos without professional equipment. Good news: there are plenty of affordable cameras on the market, take your pick! We recommend choosing between Cannon, Nikon, or Sony, and remember that professional real estate photographers usually have more than one camera body. Also, you’ll need some wide-angle lenses (must-have!), a sturdy and easy to operate tripod, and a few heads to adjust the camera to any angle you want.

3. The Right Angle and Professional Lightning: In real estate photography, it is all about lighting and angles. Mastering angles are crucial when you are trying to make a home as desirable as possible. This means learning some basic rules of composition, using a tripod, shooting at the right level, and finding the right spot to make each room in the house look perfect.

Creating the perfect composition is an art you can master. Just like a painting, a photo must be composed. When you define the subject of the photo and the elements that should be included, you’ll know how best to fill the space, and where to direct the focus. Horizontal and vertical lines, as well as curves, add appeal to any home, guiding the homebuyer along the image.

4. Post-Production: Post-production is the art of choosing the best photos and making them even better. No matter what equipment you used, you can’t share the raw photos – even the most appealing pictures need a final touch up in the Adobe Lightroom. Adobe Photoshop CC is also a must-have if you want to devote a lot of time to post-processing and editing your real estate shoots.

When you edit your photos, remember that it’s best to work with photos that have plenty of space around the subject, so you can crop it later if needed. When the selections have been made, enhance the color of the image and have a look at the details such as the color of the grass or the quality of paint on a home.

Real Estate Interior Photography

It’s Time to Be Creative

Besides good old real estate photos, there are plenty of innovative ways to show off your property. Yes, we are talking about the real estate virtual tours and aerial photography. Using video to market real estate is also a hot and growing trend nowadays, that we don’t see letting off any time soon. Adding all of these extra features and offering them as part of your services puts you ahead of the competition. It also enables you to attract those picky clients that are tech savvy and hungry for the latest technologies.

Getting aerial views from drones has never been easier. Showing land or property from high above is a valuable point that adds an unmatched perspective when marketing a property for sale, making it even more desirable – and more expensive!

Real Estate Drone Photography

Real Estate Drone Photography

Real Estate Photography Pricing

It’s hard to talk about real estate photography prices just because every market is different and your competition will be different. It’s always a good idea not to base your pricing off your competition – or even charge under your competition just to gain new clients - and instead be realistic about your needs. As soon as you figure out what it takes to cover expenses, including the cost of doing business, gas, and equipment upgrades, and learn to value your time, you’ll be able to set an appropriate price for your real estate photography and earn enough money.

All in all, professional photography has tremendous value for everyone. Your potential homebuyers will not be thinking about why they love a photo; they will only know they love it and want to see the house as soon as possible. Do what it takes to look professional to your clients, and it will pay off in the nearest future. High-quality photographs dramatically reduce days on the market and increase the price of the property, so why not to take advantage of this fact and take your real estate business to the next level.


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