How to Choose the Right Real Estate Photography Company for Your Property?


How to Choose the Right Real Estate Photography Company for Your Property?

Finding the right real estate photography company for your listings can be an intimidating task, especially if you just started your business or have had negative experiences in the past. However, professional photography can make all the difference in the world. Learn how real estate professionals find the right photographer for the job and what to look for when it comes to services, image rights, prices, and more.

Why Hiring a Professional Photographer?

First of all, do you really need hiring a professional photographer for your listings? A short answer is yes. And here is why: today, when the majority of people are looking for a new property online, the key to making your house stand out from the competition is through the high-quality, visually appealing, and eye catching visuals. Whether it’s a photo, video, or virtual tour, the quality of your content directly affects the final price of the property.

Moreover, while the listings with professional photos can be sold for the higher price in 5 days or less, it can take weeks to sell a house with crooked photos taken with a cell phone, even if the house itself is in better condition.

What to Look When Choosing the Right Real Estate Photography Company?

1. Photos + Videos:

Since videos are becoming more popular in the real estate industry, it is always a good idea to have a professional real estate video put together to showcase the benefits of your property. Because it can be stressful and confusing to coordinate between a videographer and a photographer, we recommend finding a company that offers both services.

2. Experience:

Choose a company that familiar with the real estate industry and understands how the business works. Real estate photography experience is crucial and believes us; the wedding or family photographer is not skilled enough to take killer photos of that mansion. Don’t waste your money and find a professional with specific qualifications for this task!

3. Virtual Tours, Aerial Photography, and Other Extra Services:

The more services this company offers, the better. We mentioned the videos already, but the company should we able to shoot various “shareable” photos and videos. We talk now about aerial photography, aerial drone video, and virtual tours. After all, when a company offers a wide array of services, you can choose those that work best for your property.

4. Price:

If you don’t want to waste your money on poor-quality work, don’t look for the cheapest photographer possible. Instead, do research, check out several online communities, and compare the prices. The ideal price should be reasonable – not too low, and not too high.

5. Fast Turnaround Time:

Often, in real estate business, time is everything, so hiring a photographer who can deliver images and video files quickly is important. For photos, typical delivery time is within 24-48 hours or less, while some companies offer next-day delivery. For a 3-D tour package and aerial photography, it may take longer, but make sure to set a deadline.

6. Previous Projects:

You don’t want a photographer who is “the jack of all trades and the master of none.” Visit the photographer’s website and portfolio first: does it look good? Does it have the kind of real estate images and videos you’re looking for?

7. The Terms of Image Use:

Copyright infringement can be a serious problem for real estate professionals. Before hiring a real estate photography company, ask them whether or not they have restrictions on how and when their photos can be used.

8. Passion and Commitment to The Industry:

An ideal photographer should be committed to the industry and passionate about his job. Healthy communication is also important when working with a real estate photographer – look for someone who can take negative feedback and do it all over if needed.

Some Important Things to Avoid:

As we mentioned before, cutting corners by trying to save money on the real estate photography will most likely have negative results. Poor quality visuals might cause a decrease in potential buyers as well as a decrease in the selling price.

Also, not all professional photographers and photography companies are the same – if their portfolio is full of wedding photos, you need to look elsewhere. Hiring a veteran architectural photographer who knows exactly what he is doing is the way to go.

Taking quality photos that sell homes is not easy as it seems. It takes so much more than just a camera and desire to learn. Try to find a reliable photographer or real estate photography company for a trial project and then evaluate whether it’s worth hiring this photographer again.

Weigh the pros and cons, examine every aspect of your relationship, and if you are happy with the final results – congratulations! If not, you can always go back to the well and bring in other candidates until you find the ideal one.


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