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The main benefit of hiring a professional real estate photographer is getting the home sold, but it’s just the tip of the iceberg. More than 90% of today’s house-hunters use the internet to find properties, and most of these prospective buyers rank photography as the most important factor when making a final decision. That’s why it’s not enough to just take a few pictures with a point-and-click camera.

The successful real estate agents know that the secret of their success is enhanced stills. While interactive 3D tours and quality real estate videos are undoubtedly important, the still pictures play the crucial role, simply because you can use them everywhere – as the cover photo of your listing, for example, on your website, or Facebook page.

About Enhanced Stills:

A picture in real estate worth a thousand words – and thousands of dollars. We already talked about how enhanced stills photography takes the real estate business to new heights, but there is more. From speeding up sales to significantly improving the original price of the property, enhanced stills can do wonders when it comes to selling your property.

All digitally improved photos are different. The professional photographer can adjust the colors, crop the photo, and remove the unwanted objects, or simply use one of the preset filters to make a photo just a little bit more visually appealing.

Anyway, there is a golden rule in real estate business – never share or post unedited photos. While the real estate picture should look accurate, because the last thing you want to do is to deceive the potential home buyers, they should look Instagram-worthy at the same time.

Pricing:

Enhanced still photos take some extra work, but it’s worth it. When taking those photos, the photographers usually use advanced HDR (High Dynamic Range) techniques, that guarantee the most true-to-life and vibrant colors possible. To take HDR photos, photographers take both an overexposed photo (light) and an under-exposed photo (dark) along with a standard exposure.

Speaking of pricing, it depends on the package and the size of your property, but you can get 12 quality pictures for just $99! To start with, 8710 Photography also offers a single sunset exterior shot ($39) or updated interior shot ($79) for your real estate website or listing. Those polished, high-quality pictures work best as cover photos of real estate listings and are great at capturing people’s attention!

Advantages of Enhanced Stills Services for Real Estate:

(1) Attract a higher sale price

(2) Bring more buyers

(3) Help you sell your house quicker

(4) Your listing will get more time and attention

(5) Your photos represent your business: low quality, visually unappealing photos will communicate the same about your company and the services you offer

(6) Show, not tell. Photos enable you to show your clients and customers what you offer, instead of just telling them

Almost all home buyers (95.1%) first look at the picture of the home, when looking for a property online. Only after focusing on the photos, they next turn to the property description to learn more about the number of bedrooms, bathrooms, square footage, and more. More than half of them admit that if they don’t like the first photo of the listing, they don’t even read the description. That’s why you need to hire a professional photographer who can identify the “money shot,” take crisp and sharp photos and deliver the listing photos at the resolution that displays optimally online.

While enhanced still photos require extra work in both capturing and editing, which results in higher pricing, you’ll later see that the results will speak for themselves!